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El Bandarra

Packaging and logotype design for El Bandarra, a new vermouth with a traditional feeling. The concept behind the packaging is the ritual of having a drink (vermouth) with friends on a sunny sunday before lunchtime in a neighborhood bar. The graphics printed in the bottle mimic the window sign painting in all the bars in Barcelona a few decades ago, and the texts are idioms and expressions one would hear while having a vermouth with friends. Designed in collaboration with Albert Virgili Hill.